About Alex Lago

Alex is a people person who has a knack for building strong relationships and gaining the trust and confidence of those who interact with him. He has an optimistic approach to problem-solving and has proven negotiation skills. Born and raised in the Bay Area, he enjoys life-long roots in the community where he has been a hard worker and diligent goal-setter since he was a teenager. Owning his own businesses and cultivating a strong clientele for over 20 years as a hairstylist, Alex understands the importance of listening to clients needs, being patient, and having stellar communication skills. Six years ago, he transferred those customer relation skills into the real estate profession where he finds his honesty, integrity, and desire to help others has an even greater impact. He truly enjoys guiding clients through the real estate process, whether that means buying their first home, upgrading, or finding the perfect rental property. Buying or selling a home can be an emotional experience and I have spent two decades connecting with clients on an emotional level. I love helping people through all the ups and downs of the process and helping them reach their dream. Alex joined Compass because of the collaborative culture where agents share their knowledge and experience with each other, and because it has a strong foundation that supports him with the most innovative tools and cutting-edge technology to ensure the success of his clients. In his spare time, Alex loves traveling with his family, watching Bay Area sports teams, and simply spending quality time with his wife and four children. He is regularly involved in fund-raisers to support non-profit organizations and improve his community.