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Map
7 Units For Sale
$4,000,000
- 2 Beds
- 3 Baths
- 1,779 ft²
$13,500,000 ↓ $250K
- 4 Beds
- 5 Baths
- 3,309 ft²
$4,500,000
- 3 Beds
- 3 Baths
- 2,021 ft²
$8,300,000 ↓ $450K
- 4 Beds
- 5 Baths
- 2,818 ft²
$5,000,000
- 3 Beds
- 4 Baths
- 2,205 ft²
10 Madison Square West is a 16-story tower built in 1915 and designed by William Van Alen, who went on to design the Chrysler Building.
Previously known as “Toy Building North,” it became 10 Madison Square West when real estate developers Steve Witkoff and Howard Lorber took over New York’s historic Toy Center, a complex of buildings that had some of the best views of Manhattan’s skyline (the Flatiron Building, the New York Life Building and the MetLife Clock Tower).
Today, it’s a luxury Flatiron residence complete with 125 condominiums that first went on the market in 2013. Its redevelopment wrapped in 2014. Before this, the building had been vacant since 2007 (Tessler Developments attempted to create about 190 units in the building but the plan fizzled).
The Witkoff Group ordered a new lobby with a grand staircase and a concierge desk. There’s also 10,000 square feet of amenity space including a 60-foot swimming pool and a hot tub; locker rooms for men and women, each with steam and sauna; a 2,000-square-foot fitness center and Pilates studio; and a children’s play-and-party space.
Units include one- to five-bedroom apartments, with prices starting around $1 million for a one-bedroom, and exceeding $25 million for the five-bedroom penthouse. Additions were made to 10 Madison Square West, or 10MSW, including 14 “tower residences” — many with terraces. Residences at the conjunction of Broadway, Fifth Avenue and 24th Street have living rooms with three-way panoramic views.
Architect Alan Wanzenberg, who worked with Witkoff on the development at 150 Charles Street, oversaw the building’s interior design. He used bianco Carrara marble tile, large-format white porcelain tile, wide-plank oak and reclaimed cedar.
Less than 500 feet from the building are the N/R/W subway lines.
Previously known as “Toy Building North,” it became 10 Madison Square West when real estate developers Steve Witkoff and Howard Lorber took over New York’s historic Toy Center, a complex of buildings that had some of the best views of Manhattan’s skyline (the Flatiron Building, the New York Life Building and the MetLife Clock Tower).
Today, it’s a luxury Flatiron residence complete with 125 condominiums that first went on the market in 2013. Its redevelopment wrapped in 2014. Before this, the building had been vacant since 2007 (Tessler Developments attempted to create about 190 units in the building but the plan fizzled).
The Witkoff Group ordered a new lobby with a grand staircase and a concierge desk. There’s also 10,000 square feet of amenity space including a 60-foot swimming pool and a hot tub; locker rooms for men and women, each with steam and sauna; a 2,000-square-foot fitness center and Pilates studio; and a children’s play-and-party space.
Units include one- to five-bedroom apartments, with prices starting around $1 million for a one-bedroom, and exceeding $25 million for the five-bedroom penthouse. Additions were made to 10 Madison Square West, or 10MSW, including 14 “tower residences” — many with terraces. Residences at the conjunction of Broadway, Fifth Avenue and 24th Street have living rooms with three-way panoramic views.
Architect Alan Wanzenberg, who worked with Witkoff on the development at 150 Charles Street, oversaw the building’s interior design. He used bianco Carrara marble tile, large-format white porcelain tile, wide-plank oak and reclaimed cedar.
Less than 500 feet from the building are the N/R/W subway lines.
Building Features
Laundry
Washer / Dryer Allowed
Ownership & Occupancy
Pied-à-Terre Allowed
Sublets Allowed
Building Style
Prewar
Services
Doorman
Concierge
Accessibility
Elevators
Pet Policy
Dogs Allowed / Cats Allowed
Outdoor Space
Garden
Roof Deck
Courtyard
Facilities
Storage Available
Fitness Center
Laundry Room
Bike Room
Sauna
Condition
New Construction
68 Past Sales
Date | Unit | Beds | Baths | Sqft | Price | Closed | Owner | Listed By |
---|---|---|---|---|---|---|---|---|
09/05/2023
|
|
3 Bed
|
3.5 Bath
|
2871 ft²
|
$10,500,000
3 Bed
3.5 Bath
2871 ft²
|
-
-
|
-
|
Sarah Gabbay
Engel & Volkers New York Real Estate LLC
|
06/02/2023
|
1 Bed
|
1 Bath
|
-
|
$1,895,000
1 Bed
1 Bath
|
$1,840,000
-2.90%
08/16/2023
|
Thomas Postilio
Douglas Elliman Real Estate
|
||
05/22/2023
|
2 Bed
|
3 Bath
|
1690 ft²
|
$3,495,000
2 Bed
3 Bath
1690 ft²
|
$3,350,000
-4.15%
08/02/2023
|
Cathy Franklin
Corcoran Group
|
||
04/18/2023
|
3 Bed
|
4 Bath
|
2354 ft²
|
$6,150,000
3 Bed
4 Bath
2354 ft²
|
$6,100,000
-0.81%
08/09/2023
|
HOLLY PARKER
Douglas Elliman Real Estate
|
||
08/23/2022
|
3 Bed
|
4 Bath
|
2205 ft²
|
$5,900,000
3 Bed
4 Bath
2205 ft²
|
$5,125,000
-13.14%
03/24/2023
|
Holly Parker
Douglas Elliman Real Estate
|
||
08/15/2022
|
1 Bed
|
1 Bath
|
896 ft²
|
$1,900,000
1 Bed
1 Bath
896 ft²
|
$1,795,000
-5.53%
08/14/2023
|
HOLLY PARKER
Douglas Elliman Real Estate
|
||
07/21/2022
|
2 Bed
|
3 Bath
|
1690 ft²
|
$4,050,000
2 Bed
3 Bath
1690 ft²
|
$3,361,000
-17.01%
04/13/2023
|
HOLLY PARKER
Douglas Elliman Real Estate
|
||
04/02/2022
|
3 Bed
|
4 Bath
|
2354 ft²
|
$5,950,000
3 Bed
4 Bath
2354 ft²
|
$5,950,000
01/26/2023
|
-
|
Lauren Mitinas
Serhant LLC
|
|
10/13/2021
|
3 Bed
|
4 Bath
|
2347 ft²
|
$8,500,000
3 Bed
4 Bath
2347 ft²
|
$8,385,000
-1.35%
05/16/2022
|
Jessica Chestler
Douglas Elliman Real Estate
|
||
03/26/2021
|
3 Bed
|
4 Bath
|
2354 ft²
|
$5,495,000
3 Bed
4 Bath
2354 ft²
|
$5,350,000
-2.64%
07/19/2021
|
Janice Chang
Douglas Elliman Real Estate
|
||
12/30/2020
|
1 Bed
|
2 Bath
|
1026 ft²
|
$2,350,000
1 Bed
2 Bath
1026 ft²
|
$2,100,000
-10.64%
04/20/2021
|
Jessica Chestler
Douglas Elliman Real Estate
|
||
12/18/2020
|
3 Bed
|
4 Bath
|
2391 ft²
|
$6,975,000
3 Bed
4 Bath
2391 ft²
|
$6,425,000
-7.89%
06/04/2021
|
Marion Smith
Corcoran Group
|
||
11/05/2020
|
2 Bed
|
3 Bath
|
-
|
$4,795,000
2 Bed
3 Bath
|
$4,215,000
-12.10%
07/20/2021
|
Caitlin Williams
Serhant LLC
|
||
10/14/2020
|
3 Bed
|
4 Bath
|
2527 ft²
|
$12,995,000
3 Bed
4 Bath
2527 ft²
|
$10,900,000
-16.12%
04/08/2021
|
Walter (Mickey) Conlon
Douglas Elliman Real Estate
|
||
02/25/2020
|
3 Bed
|
4 Bath
|
2354 ft²
|
$6,100,000
3 Bed
4 Bath
2354 ft²
|
$6,100,000
07/19/2021
|
-
|
Janice Chang
Prudential Douglas Elliman Real Estate
|
|
02/19/2020
|
3 Bed
|
3 Bath
|
2391 ft²
|
$5,995,000
3 Bed
3 Bath
2391 ft²
|
$5,800,000
-3.25%
06/11/2020
|
Fran Shapiro
Engel & Volkers New York Real Estate LLC
|
||
02/19/2020
|
|
Loft
|
3 Bath
|
2391 ft²
|
$5,995,000
Loft
3 Bath
2391 ft²
|
-
-
|
-
|
Fran Shapiro
Engel & Volkers New York Real Estate LLC
|
11/05/2018
|
2 Bed
|
3 Bath
|
1779 ft²
|
$5,325,000
2 Bed
3 Bath
1779 ft²
|
$4,850,000
-8.92%
02/13/2019
|
Peter Zaitzeff
Serhant LLC
|
||
06/08/2018
|
|
3 Bed
|
4 Bath
|
-
|
-
3 Bed
4 Bath
|
-
-
|
-
|
-
|
02/26/2018
|
4 Bed
|
5 Bath
|
3454 ft²
|
$9,195,000
4 Bed
5 Bath
3454 ft²
|
-
-
|
-
|
Charlotte Whyte
Prudential Douglas Elliman Real Estate
|
|
02/09/2018
|
4 Bed
|
4 Bath
|
-
|
$2,250,000
4 Bed
4 Bath
|
-
-
|
-
|
Corcoran The Corcoran
Corcoran Group
|
|
12/01/2017
|
3 Bed
|
4 Bath
|
2391 ft²
|
-
3 Bed
4 Bath
2391 ft²
|
-
-
|
-
|
Fran Shapiro
Engel & Volkers New York Real Estate LLC
|
|
10/30/2017
|
1 Bed
|
1.5 Bath
|
1048 ft²
|
$2,495,000
1 Bed
1.5 Bath
1048 ft²
|
-
-
|
-
|
Thomas Postilio
Prudential Douglas Elliman Real Estate
|
|
10/23/2017
|
2 Bed
|
3 Bath
|
1690 ft²
|
$4,795,000
2 Bed
3 Bath
1690 ft²
|
$4,250,000
-11.37%
04/30/2018
|
Fredrik Eklund
Douglas Elliman Real Estate
|
||
07/29/2017
|
|
2 Bed
|
2.5 Bath
|
1433 ft²
|
-
2 Bed
2.5 Bath
1433 ft²
|
-
-
|
-
|
-
|
07/10/2017
|
3 Bed
|
4 Bath
|
2354 ft²
|
$5,999,000
3 Bed
4 Bath
2354 ft²
|
$5,950,000
-0.82%
02/15/2018
|
Henry Hershkowitz
Compass
|
||
06/16/2017
|
3 Bed
|
3 Bath
|
2391 ft²
|
$8,450,000
3 Bed
3 Bath
2391 ft²
|
-
-
|
-
|
Cathy Franklin
Corcoran Group
|
|
06/01/2017
|
3 Bed
|
4 Bath
|
2391 ft²
|
$7,695,000
3 Bed
4 Bath
2391 ft²
|
$6,950,000
-9.68%
12/18/2017
|
Peter Zaitzeff
Compass
|
||
02/13/2017
|
3 Bed
|
4 Bath
|
2347 ft²
|
$9,495,000
3 Bed
4 Bath
2347 ft²
|
$8,326,980
-12.30%
06/28/2017
|
HOLLY PARKER
Compass
|
||
01/25/2017
|
1 Bed
|
1 Bath
|
1048 ft²
|
$2,250,000
1 Bed
1 Bath
1048 ft²
|
$2,250,000
03/01/2017
|
Michelle Brodsky
Douglas Elliman Real Estate
|
||
10/17/2016
|
4 Bed
|
4 Bath
|
2818 ft²
|
$9,995,000
4 Bed
4 Bath
2818 ft²
|
-
-
|
-
|
Barbara Lockwood
Prudential Douglas Elliman Real Estate
|
|
09/27/2016
|
1 Bed
|
1 Bath
|
1026 ft²
|
$2,300,000
1 Bed
1 Bath
1026 ft²
|
$2,241,600
-2.54%
12/09/2016
|
Peter Zaitzeff
Compass
|
||
09/14/2016
|
3 Bed
|
4 Bath
|
2347 ft²
|
$10,500,000
3 Bed
4 Bath
2347 ft²
|
$7,723,750
-26.44%
06/11/2018
|
-
|
HOLLY PARKER
Prudential Douglas Elliman Real Estate
|
|
06/13/2016
|
3 Bed
|
3 Bath
|
2354 ft²
|
$5,950,000
3 Bed
3 Bath
2354 ft²
|
$5,950,000
06/16/2016
|
-
|
Janice Chang
Prudential Douglas Elliman Real Estate
|
|
04/26/2016
|
2 Bed
|
3 Bath
|
1779 ft²
|
$3,925,000
2 Bed
3 Bath
1779 ft²
|
$3,996,630
+1.82%
04/26/2016
|
Peter Zaitzeff
Compass
|
||
04/22/2016
|
3 Bed
|
4 Bath
|
-
|
$14,950,000
3 Bed
4 Bath
|
-
-
|
-
|
Lisa Simonsen
Prudential Douglas Elliman Real Estate
|
|
04/15/2016
|
3 Bed
|
4 Bath
|
2205 ft²
|
$5,960,000
3 Bed
4 Bath
2205 ft²
|
$4,450,000
-25.34%
04/21/2017
|
-
|
Sabrina Saltiel
Prudential Douglas Elliman Real Estate
|
|
04/12/2016
|
2 Bed
|
3 Bath
|
1433 ft²
|
$4,388,000
2 Bed
3 Bath
1433 ft²
|
$4,000,000
-8.84%
07/29/2016
|
- Private -
|
Morgan Evans
Douglas Elliman Real Estate
|
|
03/16/2016
|
4 Bed
|
5 Bath
|
2818 ft²
|
$10,450,000
4 Bed
5 Bath
2818 ft²
|
$6,100,000
-41.63%
06/13/2017
|
-
|
Jaqueline Teplitzky
Prudential Douglas Elliman Real Estate
|
|
03/07/2016
|
3 Bed
|
3 Bath
|
2391 ft²
|
$10,499,000
3 Bed
3 Bath
2391 ft²
|
$8,650,000
-17.61%
05/09/2016
|
Melissa Kantrowitz
Douglas Elliman Real Estate
|
||
02/18/2016
|
2 Bed
|
2.5 Bath
|
1433 ft²
|
$4,375,000
2 Bed
2.5 Bath
1433 ft²
|
-
-
|
-
|
Charlotte Whyte
Prudential Douglas Elliman Real Estate
|
|
02/10/2016
|
1 Bed
|
1 Bath
|
890 ft²
|
$1,895,000
1 Bed
1 Bath
890 ft²
|
$1,885,000
-0.53%
04/29/2016
|
Maria Scotto
Douglas Elliman Real Estate
|
||
12/29/2015
|
2 Bed
|
2 Bath
|
1690 ft²
|
$4,800,000
2 Bed
2 Bath
1690 ft²
|
-
-
|
-
|
Cathy Franklin
Corcoran Group
|
|
12/27/2015
|
2 Bed
|
2 Bath
|
1690 ft²
|
$4,875,000
2 Bed
2 Bath
1690 ft²
|
$4,100,000
-15.90%
06/17/2016
|
Cathy Franklin
Corcoran Group
|
||
11/24/2014
|
2 Bed
|
2 Bath
|
1927 ft²
|
$5,850,000
2 Bed
2 Bath
1927 ft²
|
$5,250,000
-10.26%
08/08/2017
|
-
|
HOLLY PARKER
Prudential Douglas Elliman Real Estate
|
|
06/26/2014
|
4 Bed
|
4.5 Bath
|
-
|
$13,750,000
4 Bed
4.5 Bath
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
06/16/2014
|
2 Bed
|
3 Bath
|
1779 ft²
|
$4,750,000
2 Bed
3 Bath
1779 ft²
|
$4,750,000
03/01/2016
|
-
|
Kirk Rundhaug
Compass
|
|
05/01/2014
|
5 Bed
|
6 Bath
|
6515 ft²
|
$35,000,000
5 Bed
6 Bath
6515 ft²
|
$32,500,000
-7.14%
09/16/2016
|
-
|
Kirk Rundhaug
Compass
|
|
04/29/2014
|
3 Bed
|
3.5 Bath
|
-
|
$5,100,000
3 Bed
3.5 Bath
|
-
-
|
-
|
Peter Zaitzeff
Corcoran Group
|
|
03/24/2014
|
3 Bed
|
3.5 Bath
|
2021 ft²
|
$4,900,000
3 Bed
3.5 Bath
2021 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
03/06/2014
|
5 Bed
|
5 Bath
|
3364 ft²
|
$16,500,000
5 Bed
5 Bath
3364 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
03/06/2014
|
4 Bed
|
4.5 Bath
|
3405 ft²
|
$18,500,000
4 Bed
4.5 Bath
3405 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
02/06/2014
|
3 Bed
|
3.5 Bath
|
2527 ft²
|
$11,950,000
3 Bed
3.5 Bath
2527 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
01/16/2014
|
4 Bed
|
4 Bath
|
2818 ft²
|
$7,100,000
4 Bed
4 Bath
2818 ft²
|
$7,100,000
07/08/2016
|
-
|
Kirk Rundhaug
Compass
|
|
01/11/2014
|
2 Bed
|
2 Bath
|
1433 ft²
|
$3,500,000
2 Bed
2 Bath
1433 ft²
|
$3,500,000
06/13/2017
|
-
|
Kirk Rundhaug
Compass
|
|
11/19/2013
|
3 Bed
|
3 Bath
|
2347 ft²
|
$9,400,000
3 Bed
3 Bath
2347 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
11/18/2013
|
4 Bed
|
4.5 Bath
|
3309 ft²
|
$13,150,000
4 Bed
4.5 Bath
3309 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
11/18/2013
|
2 Bed
|
2 Bath
|
1690 ft²
|
$4,250,000
2 Bed
2 Bath
1690 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
09/09/2013
|
2 Bed
|
2.5 Bath
|
1779 ft²
|
$4,750,000
2 Bed
2.5 Bath
1779 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
09/09/2013
|
2 Bed
|
2.5 Bath
|
1927 ft²
|
$7,500,000
2 Bed
2.5 Bath
1927 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
09/09/2013
|
3 Bed
|
3.5 Bath
|
2527 ft²
|
$11,500,000
3 Bed
3.5 Bath
2527 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
09/09/2013
|
4 Bed
|
4.5 Bath
|
3238 ft²
|
$15,500,000
4 Bed
4.5 Bath
3238 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
09/09/2013
|
2 Bed
|
3 Bath
|
1433 ft²
|
$3,900,000
2 Bed
3 Bath
1433 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
08/13/2013
|
4 Bed
|
4.5 Bath
|
2818 ft²
|
$6,850,000
4 Bed
4.5 Bath
2818 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
07/23/2013
|
3 Bed
|
3 Bath
|
3309 ft²
|
$9,750,000
3 Bed
3 Bath
3309 ft²
|
$9,750,000
04/26/2016
|
-
|
10 Madison Square West Sales
Douglas Elliman Real Estate
|
|
07/11/2013
|
3 Bed
|
4 Bath
|
-
|
$4,850,000
3 Bed
4 Bath
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
07/11/2013
|
3 Bed
|
3.5 Bath
|
2021 ft²
|
$5,100,000
3 Bed
3.5 Bath
2021 ft²
|
-
-
|
-
|
Kirk Rundhaug
Compass
|
|
07/11/2013
|
4 Bed
|
5 Bath
|
3309 ft²
|
$14,000,000
4 Bed
5 Bath
3309 ft²
|
$14,000,000
05/04/2016
|
-
|
Kirk Rundhaug
Compass
|
Building Info
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